A tree symbolizes both shelter and growth for the children residing at The Children's Home, a residential care facility providing a secure, loving home and specialized services to children in great need.
Friendly and attractive, budget conscious and utilitarian, the identity suite for the Children's Home is the natural extention of the branding of the facilty.
"Fulfilling Our Promise," is the title of the capital campaign for The Children's Home, funds from which were going to pay for the new Diagnositc Center, a state of the art support facility. The logo's design reflects both the modern architecture of the facility and the concept of multiple "pieces" coming together to bring positive change to the lives of the children served.
The materials for the campaign are comprehensive and include: an identity suite, trifold brochure and large campaign book. Photography, Illustration, and the compelling stories of "graduates" have been used throughout the modern but friendly, clean and attractive design concept to make the case for donors on multiple levels.
The Children's Home annual fundraiser -- a weeknight cocktail party held at the American Visionary Art Museum -- needed an infusion of creativity to bring attention to the event, and bolster the attendance and fund's raised. HDO brainstormed with the Children's Home to re-package the event as "FACES" and invite attendees to come and meet the many faces of The Children's Home. The layout of the invitation is mysteriously evocative as befits the late October date and the highly artistic atmosphere of the Visionary Art Musuem.
To further add meaning and interest to the FACES fundraising event, HDO arranged for some of the children at The Children's Home to become involved in a very hands-on way. With the help of a teaching artist from Young Audiences of Maryland, the children (and us!) spend a couple afternoons getting crafty. We created fabulous paper mache masks which were framed and auctioned at the event (raising more than $1000!). The children also wrote stories about their creations. HDO used these stories, as well as a photo of the mask and a brief history of the child-artist, to create beautiful frameable cards of the children's art to send home as a memento with each guest.