HATCHER DESIGN OFFICE

HATCHER DESIGN OFFICE

The Park School · Building Momentum Annual Report

In its 1995-1996 annual report, The Park School wanted to recognize its generous donors and celebrate the half-way mark of its $10 million capital campaign. The concept of Newtonian physics was used to describe the school’s significant progress and potential for meeting its ambitious fundraising goal.

To illustrate the concept we used hero photography of objects that catptured and reused potential energy (a spring, a tuning fork, Newton’s cradle), subtle elegant typography, and sine wave hairlines to lead the reader through the tenets of The Park School’s vision.

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