Loyola University Maryland · Undergraduate Admission
In 2014, Loyola refreshed its undergraduate recruitment communications from top to bottom. The flagship piece was a new viewbook, which established the creative approach for all materials. This design stayed true to the university’s brand, but took it in new creative directions. With this design Loyola saw an 11% increase in applications through its Early Decision and Early Acceptance deadlines.
In addition to the print campaign and website update, a digital version of the viewbook was developed for the iPad and iPhone using Adobe’s Digital Publishing platform.