Loyola Greyhounds · Brand Identity and Marketing
In 2005, Loyola University Maryland began to evaluate its dated intercollegiate atheltics identity and brand. I proposed an overhaul that would coincide with the launch of the public phase of its Preparing Tomorrow capital campaign. Presenting competitor analysis and brand research to university leadership, I recommended a new comprehensive brand identity system. In response to interviews with coaches, student-athletes, and alumni, a flexible set of brand marks was developed to allow for the broad variety of applications that team uniforms, equipment, and fan merchandise required.