Loyola University Maryland · Core Values Promotion
Like many colleges and univeristies Loyola attempts to minimize the withdrawal of deposited students in the months leading up to the fall semester start. Research indicated that prospective students saw Loyola’s mission and values as a key differentiator, so a marketing promotion was developed to reinforce those important qualities and communicate the core values of the university in a new and engaging way.
Students were given a random selection of three custom wristbands—each with one of Loyola's core values. They were encouraged to consider how their values aligned with those of the university, and invited them to wear, share, trade and collect all ten wristbands during summer orientation.