HATCHER DESIGN OFFICE

HATCHER DESIGN OFFICE

Friends School of Baltimore · Foundations for the Future Strategic Plan

With its new straegic plan Friends School wanted to convey the sense of history and tradition that serves as the foundation for its ambitious plans to innovate academic programs and improve facilities.

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The creative concept was to model early 20th Century grade school primers with their simple 2-color illustrations and old-style serif typography. The retro illustrations were hand drawn and depict modern technology concepts like WiFi connected laptops and GPS location mapping pins on a globe, as a way to conceptually link the past and the future.

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